11/8/2018
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Foursquare has teamed up with Inscape to enable marketers to track how TV ads affect in-store traffic and sales. Subway has signed on to use the technology "to gain a more holistic understanding of the role TV ads play in our broader media plan, and identify the combinations of media, channels, and creatives that drive the most return on investment," said the brand's director of media, Melissa Sutton.

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