Industry News
1/11/2019
Pixabay

Over-the-top streaming supported by ads will become more common this year and technological advances in targeting will enable advertisers to more effectively reach the right audiences, predicts Abhay Singhal. Advertisers will demand more accountability and transparency from adtech partners, 5G will spur advances in digital out-of-home advertising and artificial intelligence will make data-driven marketing the norm, he writes.

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