Industry News
1/18/2019

Gillette's "The Best Men Can Be" spot has become a viral talking point, and Ace Metrix reports that 65% of viewers say it increased purchase intent, while just 8% said it would make them less likely to buy the brand's products. A separate study by Morning Consult found that 73% of viewers who are Democrats gave the ad the thumbs-up, while just 48% of Republican viewers gave a favorable response.

Related Summaries