1/22/2019
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Agencies including MullenLowe's Mediahub, Dentsu Aegis Network, RPA and Horizon Media have impression guarantees with Hulu and Roku that include connected TV co-viewing metrics in the latest upfront deals, writes Tim Peterson. He explores how counting co-viewing metrics is affecting the connected TV industry, such as by increasing supply, lowering ad prices and raising concerns about how co-views are measured.

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