2/6/2019
The Clorox Co.

Clorox's Hidden Valley brand has historically competed in the $2 billion salad dressing category, but the firm is expanding its reach with new ready-to-eat dips in three flavors, said Clorox CEO Benno Dorer. "Today, about 70% of all the consumer uses are outside salad dressing; they use it as a condiment ... and the dipping category is another $2 billion category that's growing at a 6% clip," he said.

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