2/21/2019
YouTube/Burger King

Burger King's Super Bowl ad featuring film of pop culture icon Andy Warhol eating a Whopper in silence for 45 seconds didn't rate highly with reviewers but it's expected to elevate the brand over the long term, BK's global marketing chief Fernando Machado writes. He details the planning and research that went into developing the spot and the follow-up to gauge the buzz it generated.

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