Industry News

Procter & Gamble's multiagency unit, Woven, is led by Saatchi & Saatchi, Grey and Leo Burnett to handle the company's fabric-care brands, and the model is being monitored carefully by industry professionals to see if it proves successful. "I think it will be a template for how in-housing will work for CPG, with an emphasis on putting marketers back in charge, cutting waste and investing 'in craft and creativity,' " says ID Comms' Tom Denford.

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