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Consumer packaged goods brands can now use first-party data on millions of Kroger customers to engage with them on Pinterest to try to influence purchases and track results after successful tests in 2018, one of which yielded a 53% boost in traffic for a yogurt brand. "We are excited to blend the inspiration delivered on Pinterest with our rich customer intelligence and connection to commerce, driving meaningful value for advertisers," said Cara Pratt, vice president of customer communications product strategy and innovation at Kroger's customer data and analytics operations, 84.51°.

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