Pez this year will introduce two limited-edition "Mr. & Mrs." cacti-shaped dispensers featuring lychee-flavored candy. The company will also add products to its Shopkins, Hello Kitty and Paw Patrol ranges during 2019.
Birds Eye joined the Conagra Brands portfolio last year, and the frozen vegetable line now represents Conagra's biggest brand, said CEO Sean Connolly. The firm is creating a plethora of product innovations for Birds Eye to capitalize on key consumer trends, he said.
Several upstart direct-to-consumer firms are aiming their products at the robust baby-boom population. Selling items such as hearing aids and incontinence underwear online, the firms can easily find their key demographic on Facebook; older Americans are among the platform's most active members.
PepsiCo has opted to avoid using the term "oat milk" for its newly launched Quaker Oat Beverage range because the firm wants to differentiate the drink from traditional dairy products, said PepsiCo's Koen Burghouts. "Oats are extremely consumer relevant, so we have very high expectations," added Burghouts about the three-flavor beverage line.
Procter & Gamble has launched a YouTube series called "Bare Skin Chat" for its SK-II skin care brand featuring entertainers James Corden and Chloe Grace Moretz. The videos utilize humor to change perceptions about skin care and promote natural depictions of healthy skin.
Mars Wrigley, the Ferrero Group and Mondelez International are the world's biggest candy firms for the second consecutive year, according to an analysis by Candy Industry. Meiji remained in fourth place, while Hershey rose to fifth over Nestle, which fell to sixth in the rankings.