Reese's is offering 70,000 free three-cup packs of peanut butter cups at Purdue University, Louisiana State University, the University of Houston and Texas Tech University to support the third-seeded teams of the March Madness college basketball tournament. Reese's aims to turn "the dreaded 3-seed position into a coveted spot" despite statistics that show teams seeded third only have a 3% chance to win the tournament.

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