Industry News

Kellogg-owned RxBar is expanding into new product categories with this week's launch of oatmeal line RxOats and salty snack bar brand TIG. Meanwhile, RxBar co-founder Peter Rahal will shift out of his CEO position at the firm and into a founder's role at new umbrella company Insurgent Brands, and Chief Financial Officer Jim Murray will assume the role of president, handling daily operations.

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