Industry News
Chris J Ratcliffe/Getty Images

NBCUniversal, LA 2028 and Team USA are partnering from 2021 to 2028 to enable advertisers to buy ads and sponsorships from one sales team for the Olympics and Paralympics, spanning 2022's Beijing Winter Games, 2024's Paris Summer Games, the Winter Games in 2026 and the LA 2028 Summer Games. "This partnership between NBCUniversal and LA 2028 is a true first for the industry and gives marketers the opportunity to make an unrivaled economic and cultural impact," says NBCU's Linda Yaccarino.

Related Summaries