Industry News
Procter & Gamble

Procter & Gamble is working to ensure its products are in all shopping channels, and it is considering the direct-to-consumer market an area of opportunity, said Chief Financial Officer Jon Moeller. "Direct-to-consumer itself is still a relatively small segment of the overall market; I would estimate less than 2%. That doesn't mean it's not relevant -- it's very quickly growing, and it's something we're increasingly competing in," he said.

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