5/6/2019
Walmart/Flickr

The rise of big data may have eclipsed demographics for many retailers, but Walmart has kept demographic trends in its sights, says Peter Francese, founder of "American Demographics" magazine. Falling birth rates, key differences between the baby boomers and the millennials, and the financial stresses faced by low-income immigrant groups and people of color all factor into Walmart's merchandising strategies, according to Francese.

Full Story:
Forbes

Related Summaries