6/18/2019
Pixabay

Media buyers and advertising tech firms are focusing their digital ad spend on trusted platforms such as Facebook and Google to ensure compliance with EU's General Data Protection Regulation and avoid potential fines, according to a Wall Street Journal report. "GDPR has tended to hand power to the big platforms because they have the ability to collect and process the data," says WPP CEO Mark Read, adding it has "entrenched the interests of the incumbent, and made it harder for smaller ad-tech companies, who ironically tend to be European."

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