6/17/2019
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With the "experience economy" expected to hit $8 trillion by 2030, hospitality, retail, food and other industries may only be successful if they can create cross-category combinations, says brand strategist and sociology expert Ana Andjelic, who lays out the keys to making this work. Hospitality companies should consider integrating retail in a way that will make customers excited, inspired or interested in sharing or celebrating, such as the environmentally friendly Cote d'Azur Hotel Les Roches Rouges' partnership with a sustainable luxury fashion boutique.

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