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Kroger produces more of its own branded products than any other retailer in the US, and the company reported in March that its 16 internal brands make up about one-third of unit sales. The company's Simple Truth line is the largest natural and organic brand in the US with $2.3 billion in sales each year, and the launch of Kroger-branded Unicorn Swirl ice cream has brought overwhelming success, the grocer reports.

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