Industry News

Business-to-business marketers shouldn't think their brand is too boring for social campaigns, as evidenced by the social success seen by companies like WeWork and even the Transportation Security Administration, Liz Cole writes. The TSA's social presence is surprisingly entertaining, with content such as a "They Brought What?" YouTube channel that spotlights the weirdest things people have brought on flights, demonstrating that "there are great ideas to be found if we dig in and do the work," she writes.

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