7/23/2019
Ferrara Candy

After revamping the recipe and boosting marketing spend on its Butterfinger brand, Ferrara Candy saw sales for the product rise 17.7% over a recent four-week stretch compared to the prior year. The company is also enjoying an uptick in sales for its Crunch brand after bringing new marketing resources to it, and an update to the Baby Ruth candy bar is expected later this year.

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