Industry News
Kellogg Co.

Kellogg is releasing a boxed pairing of Cheez-Its and a House Wine red blend following a growing wave of online interest in the complementary flavors. "Fans on social media ... have already been participating in pairing wine with Cheez-It flavors for years," said Jeff Delonis, Cheez-It's marketing director. "So we're excited to deliver on that specific consumer trend."

Related Summaries