Industry News
8/29/2019

Google, Twitter and Snapchat have recently launched tools and services to help brands create compelling bumper ads, six-second spots that are making an impression on consumers with leading brands such as Eggo, Frito-Lay, Halls and Subaru hopping on the trend. The key to engaging consumers and boosting recall is narrowly focusing the creative on message, character or emotion, Sarah Cavill writes.

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