LinkedIn has expanded its audience engagement targeting capabilities to help brands zero in on its best groups among the site's 645 million members with several initial partners. LinkedIn Audience Engagement API's features include audience discovery, content recommendations and industry benchmarking and, was designed "to create offerings that enable customers and clients to discover new audiences, better understand the types of content those audiences are engaging with and see how your content is performing against industry benchmarks," wrote LinkedIn's Amita Paul in a blog post.

Related Summaries