Starbucks Corporation

Consumers say the five most memorable mascots are, in order, Starbucks' mermaid, KFC's Colonel Sanders, the Geico gecko, M&M's spokescandies and Ronald McDonald, Crestline reports. Poppin' Fresh, the Pillsbury Doughboy, is the most-liked mascot and the study states that "social media has revived interest in this type of branding," adding, "[m]any modern mascots have large followings on Twitter and Instagram."

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