Email marketing has high returns, so it's a smart investment for entrepreneurs regardless of budget, writes Tabitha Naylor, who offers a guide to getting started. Messages should focus on the benefits for the recipient, have an upbeat tone and be personalized, she writes.
Founders who don't have healthy self-esteem are prone to arrogance and disrespect, and their ventures often fail, but they can overcome that trap by following eight steps outlined by organizational change expert Paul Meshanko, writes Martin Zwilling. "Not all entrepreneurs have a background to start from a position of strength in this area, but all have the ability to learn and the passion to succeed," he writes.
Airbnb is offering all-inclusive, multiday trips to lesser-known destinations in a move into more adventurous forms of travel. The company's Adventures platform currently offers 200-plus trips in 40 countries.
Airbnb said that it achieved profitability for the second straight year in 2018 before accounting for interest, taxes, depreciation and amortization. The company, which is expected to pursue an initial public offering this year, also said that the third quarter of 2018 was its best ever.
Airbnb researchers discuss in a recently published paper how they have used artificial intelligence to improve search results. "The application to search ranking is one of the biggest machine learning success stories at Airbnb," the report notes.