A story about the most trusted food retailers in the US ranked first with SmartBrief's food and beverage readers this week, followed by news of General Mills' new data-analytics venture with the ratings company Nielsen. Other top stories included Kantar's 2019 list of top brands and retailers and Walmart's Produce 2.0 initiative.

As part of its goal to use 100% recyclable or reusable packaging by 2030, Procter & Gamble announced it will use 50% post-consumer recycled content in its Ariel liquid detergent bottles by 2020 in Europe and 100% PCR materials in its transparent Lenor fabric conditioner bottles.

As part of its The Pledge for Paternity Leave campaign, Dove Men+Care will premiere its "DADS" documentary at the Toronto International Film Festival. Parent company Unilever will also donate 100% of profits from the film to its Paternity Leave Fund, which supports fathers who don't get paid leave after having a child.

A fictitious fight between "Mike" and "Ike" ignited consumer interest in the candy brand on social media, writes Matt Reynolds. The increase in popularity led the candy's parent company, Just Born, to invest in new equipment that collates, packs and palletizes 0.78-ounce chipboard carton packaging.

Tea consumption will continue to rise globally, especially with teas that focus on the Japanese concept of kokumi, "the perfect balance of all five basic tastes on the tongue," according to a new global food trend report from Edelman. Consumers will also be looking for FODMAP-friendly products, which are foods or ingredients that reduce gassiness aftereffects.