Omnichannel marketing has become even more important as the pandemic has accelerated a shift toward digital, writes Anvil Media's Kent Lewis, who explains how the strategy differs from multichannel marketing and offers statistics proving its efficacy. Lewis outlines six best practices for implementing an omnichannel marketing strategy to create a seamless buying experience.

In this final article of his three-part series on influencer marketing, Kent Lewis details six key trends that marketers should be focusing on for their 2020 strategies. He recommends that collaborations with influencers should be transparent, have a long-term focus and embrace "raw realism," and offers specific advice to business-to-business marketers.

Influencer marketing may suffer challenges such as fraud but it's also experiencing huge growth and is a must for any marketing strategy, Kent Lewis writes. In this part one of a series, he outlines a range of research and statistics proving the growth in influencer marketing, its strong return on investment, its resonance with consumers and advises that "influencers and brands need to get creative with content and measurement."

Kent Lewis provides a guide to launching a branded podcast, including budgeting for startup costs and then seeking sponsorship or advertising support when the podcast has an established audience. Invest by season, not episode, ensure content is unique and relevant to the brand, pick a host who is passionate about the topic and test different formats such as inviting guests or recording in front of a live audience, he suggests.

Lane Bryant and Glamour are collaborating on two sponsored magazines and a three-part video series called "How To Wear Everything You've Been Told Not To." The video series will star plus-size models. Lane Bryant will be the only advertiser in the magazines and will also run ads for its "#ThisBody" campaign in Glamour's April and May issues.