Hostess is launching Chocolate Twinkies with "s'cream" filling nationwide for a limited time, as well as Glo Balls, an orange version of the pink Sno Balls. Scary Cakes, a Halloween adaptation of Hostess CupCakes, completes their seasonal offerings.
Hostess is releasing a pumpkin version of its cream-filled CupCakes this fall for a limited time. The company announced the release on its Instagram account, along with other autumn offerings, such as Pumpkin Spice Twinkies and Caramel Crunch Donettes.
Pillsbury is rolling out the first new non-seasonal flavor of its Funfetti cake mix in 30 years with Funfetti Unicorn. The strawberry cake and cupcake mix is expected to be available across the country by September.
Hostess Brands rolled out the first product in its lineup of branded in-store bakery products, sending the first shipments of its CupCake cookies to stores over the last few weeks. The company will also roll out triple-dipped Ding Dongs and decorated Twinkies as part of its new Hostess Bake Shop line, said CEO William Toler.
Hostess is bringing Dark Chocolate Raspberry and Chocolate Covered Strawberry CupCakes to store shelves in honor of Valentine's Day. The company's Red Velvet CupCakes were such a hit last Valentine's Day that Hostess made them a year-round flavor.