Industry News
10/18/2019
Aaron J. Thornton/Getty Images

Crocs attracted more than 100,000 followers within one week of launching a TikTok profile and the brand joined the platform because of the popularity of challenges already involving its shoes, such as the "Crocs Shoe-Throwing Challenge." Chief Marketing Officer Terence Reilly says the brand raised awareness of its new profile with a "#ThousandDollarCrocs" challenge -- inspired by Post Malone's "I'm Gonna Be" track that features the lyrics, "Richard Mille my watch; thousand dollar Crocs" -- and the hashtag was viewed 95 million times with 45,000 videos created within 36 hours of its launch.

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