Impossible Burger generated excitement for its grocery store launch with hosted events in New York and Los Angeles for media influencers, teaser Tweets and by constructing a "grandma's house" in a Los Angeles mall where Chrissy Teigen's mom, Pepper Thai, hosted cooking demos for media and influencers. The media blitz yielded more than 3,000 articles about the grocery launch, and the new challenge is keeping the media interested, says Allison+Partners' Emily Wilson-Sayer.
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Chrissy Teigen's cooking empire has helped propel her to being one of the highest paid models. Teigen has written two "Cravings" cookbooks and launched a Cravings by Chrissy cookware line with Target that includes pots, pans, bakeware and ceramics.
Colorists to the stars share their secrets for creating the latest A-list looks, including Chrissy Teigen's bronde look for summer by Redken's Tracey Cunningham. "Especially in the summer months, I love her look with a little more of a shadow root to make it feel lived-in and beachy," Cunningham says.
Michael Brown, CEO of Wyndham Destinations, says leisure travel "has never been stronger," noting that the demand in the first quarter in Orlando was up 5% and up 6% in April. Thirty-three percent of Americans are traveling cross-country, 28% regionally and 22% within their states, according to the Vacasa Summer Travel Trends Report from Allison+Partners
Sharing personal stories can better encourage others to contribute to a charitable cause, according to data from an Allison+Partners report. NFL star J.J. Watt used his personal narrative to raise $37 million to help with Hurricane Harvey relief efforts.
Smirnoff has enlisted the help of social media star and model Chrissy Teigen to strike back at "fake crafty" competitors with its latest ad from 72andSunny. The brand intends to leverage Teigen's 4.8 million Twitter fans to advance the message that Smirnoff is quality vodka at a reasonable price through a series of social media videos and ad spots.