Major League Soccer has revealed its results across social and digital from this year's season with a total of 2.2 billion social impressions, a rise of 38% from 2018 with a 27% increase in social interactions. Followers have spiked 96% since 2015 across Instagram, Twitter and Facebook, and video views reached 777 million, a 132% rise from 2018, and the league's Chris Schlosser says the success was driven by investing "a ton in the creation of premium sports content and artificial intelligence driven across platforms we own and operate."
Related Summaries
Major League Soccer and Heineken teamed with David Guetta on a 90-minute performance livestreamed from New York on May 30 across Twitter, VK, Facebook, Twitch, YouTube, TikTok and Instagram. The "United at Home" concert encouraged fans to donate to a range of pandemic-related relief efforts, and select fans were invited to an exclusive videoconferencing experience to watch the performance.
Cadillac used Instagram for the first time to unveil a new vehicle, its 2020 CT4 sedan, with additional social content running across YouTube, Twitter, Reddit and Facebook. The campaign includes an interactive Instagram Story that places users in the driver's seat and includes sensory-rich video clips.
The National Football League has chosen Instagram to run a social "shoppable moment" during the NFL draft. After fashion photographer Geoff Levy takes a photo of each draftee wearing a New Era Draft Day cap of that player's new team, the photo is posted on the NFL's Instagram account where fans can purchase a hat like that.
Major League Soccer has teamed up with Big Lead Sports to create an online fantasy game for the lead-up to the Nov. 21 MLS Cup final. "Pro Soccer Picks," in which players give their predictions on winners and goal-scorers for each contest, is seen as "a fantastic way to engage soccer fans," said Chris Schlosser, MLS director of digital strategy.
Major League Soccer has teamed up with Big Lead Sports to create an online fantasy game for the lead-up to the Nov. 21 MLS Cup final. "Pro Soccer Picks," in which players give their predictions on winners and goal-scorers for each contest, is seen as "a fantastic way to engage soccer fans," said Chris Schlosser, MLS director of digital strategy.