Industry News
10/7/2019
Joel Saget/AFP/Getty Images

TikTok is reportedly enabling media buyers to implement playable ads to encourage app or game downloads after previewing a playable preview for consumers in East Asia with the added benefit of granular data collection. "[Given] the popularity of TikTok proper, in the West means this could be a sign of things to come for American audiences," writes Shoshana Wodinsky.

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