Previews of product launches from Kellogg at the National Association of Convenience Stores' 2019 show include Pop-Tarts with a pretzel crust and Rice Krispies Treats Dunk'd bars dipped in chocolate or cookies and creme coating. The Cheez-It brand is offering Extra Cheesy and Extra Toasty varieties, while Pringles is introducing two flavors: rotisserie chicken and parmesan and roasted garlic.
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Delivery service goPuff's Brand Bowl Report reveals Super Bowl ads for Pringles, Snickers, Pop-Tarts, Cheetos and Planter's prompted the most snack orders during the game. Haribo Gummi Bears and Gushers Flavor Mixers ranked as the most-requested candy brands.
Kellogg has experienced strong return on investment with its brand-building efforts for Cheez-It, Rice Krispies Treats, Pop-Tarts, RXBAR and Pringles, says CEO Steven Cahillane. He specifies that Rice Krispies Treats Poppers, Pop-Tarts Bites and Cheez-It Snap'd are among the brand's new products boosting sales this year.
Kellogg will promote its Cheez-It and Pringles brands through esports sponsorships, signing a multiyear deal with the Overwatch League. Plans for 2020 include a push for Cheez-It Grooves and Pringles Wavy products in the form of co-branded packaging, sweepstakes and merchandise.
Kellogg has introduced two new flavors to its Cheez-It Duoz line, which combine Cheez-It crackers with either cheddar pretzels or caramel popcorn. "As food mashups become more popular, we're excited to launch two Cheez-It Duoz varieties that pair our favorite cheesy, crunchy crackers with two salty snacks to create new satisfying snacking experiences for everyone," said Cheez-It Marketing Director Jeff Delonis.
Kellogg is launching nearly two dozen products in 2012, including chocolate-filled Krave cereal, cheddar and southwest ranch flavors of Special K cracker chips, and new varieties of Eggo waffles. Also new are a cinnamon almond version of Raisin Bran, Pop-Tarts Mini Crisps in brown sugar cinnamon and a mozzarella version of Cheez-It crackers.