Industry News
11/8/2019
The Coca-Cola Co.

Coca-Cola will launch its first major new brand in a decade, AHA sparkling waters, in eight varieties -- two of which contain caffeine -- in March; the release is also the beverage company's largest rollout since Gold Peak tea's introduction in 2006. "AHA is our big-bet brand in this big-bet category," says Celina Li, vice president of water for Coca-Cola North America.

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