Industry News

Chick-fil-A increased mobile app downloads by integrating QR codes into digital signage and steakhouse chain Blackrock Bar & Grill recorded a 27% lift in redemption rate with a scannable coupon on restaurant TVs, according to UPshow analysis. As smartphone technology has advanced and leading platforms such as Snapchat and Pinterest have jumped on board, UPshow contends that QR codes are becoming a more viable marketing tool for encouraging app downloads, delivering coupons, activating consumer communications and other initiatives.

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