Industry News
12/12/2019
Pau Barrena/AFP/Getty Images

Fifth-generation wireless technology is moving past the launch phase and its inherent speed will open new doors for marketers in 2020, writes Indrajeet Deshpande. He predicts 5G technology will enable brands to tap the potential of high-resolution videos, tailor more content for smartphones, run more "personalized, contextual, and location-based ads" and test immersive technologies such as augmented and virtual reality.

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