Oreo's relaunch of its Most Stuf cookies is accompanied by a chance for a fan to win $100,000. Consumers can indicate the level of creme filling they prefer in Oreos at whatsyourstuf.com to enter the contest.
Mystery Oreos, which debuted in 2017, are expected to return to shelves later this year. "For now, all we can share is a confirmation that a new mystery flavor is, in fact, coming," a company representative said.
"Game of Thrones"-themed Oreos will roll out in April to coincide with the launch of the HBO series' final season. The Oreo Instagram account announced that "cookies are coming," along with the hashtag #ForTheThrone.
Mondelez International's Oreo cookie dominates the U.S. market, accounting for one in every five dollars spent in the category and achieving 60% sales growth since 2005. The brand, which will launch a thinner version of the creme-filled cookie in the U.S. next week, reported $3.28 billion in worldwide sales last year. Oreo's success is tied to reignited interest in the brand on the heels of bold flavor developments, such as Golden Oreos, Mint and Peanut Butter.