Kraft Heinz is debuting a white cheddar flavor for Planters Cheez Balls, while Butterball is adding Premium Snacks in three varieties featuring turkey slices and dried fruit to its on-the-go category. Other launches include General Mills joining with Mars for a Starburst line of Yoplait yogurt, Sara Lee's three frozen desserts for the holidays and a new flavor of PepsiCo's Naked Juice: Tropical Guava.

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