Influencer marketing on Instagram has been huge, as indicated by the 3 million posts the past year with the sponsored #ad hashtag, a 48% increase over 2018, according to Klear. The media analytics firm also reports that 54% of influencer content is posted by millennials ages 25 to 34, microinfluencers landed 90% of the branded partnerships on the platform and influencers are increasingly utilizing Instagram Stories.

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