Industry News
1/29/2020
Reeses/YouTube

Hershey is releasing its first Super Bowl ad in over a decade, which is the first-ever for Reese's with a 30-second spot for the Reese's Take 5 bar. The ad plays off the brand's lack of notoriety with "The best bar you've never heard of" tagline and a series of cliches acted out by office workers, such as being under a rock or raised by wolves.

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