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TikTok is among the most-used social media platforms in the world and presents a potential opportunity for health care professionals to reach young people, but some efforts have been widely derided and threaten to undermine other health experts' credibility and efforts to counter misinformation and pseudoscience. Some medical professionals are posting content without "really thinking about their role as a medical professional and how that's going to impact the public's perception of medical professionals," says science communications expert Sarah Mojarad.

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