Industry News
2/26/2020

Clorox has collaborated with the agency Brand Synergy Group to create CLRX, a mystery artist who's gaining traction on YouTube, SoundCloud and Spotify as well as notice from record companies with the songs "So Clean" and "Yeah, Bleach Does That." The millennial-targeted campaign includes a website, social media posts and visuals of the artist with her face partially hidden.

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