Industry News

Oreo revealed a new cookie in partnership with streetwear brand Supreme in a tweet yesterday that reads, "Dropping Soon," and shows an image of the red cookie topped with the Supreme logo. The cookies will sell at $8 for a three-pack and Within's Zane Comer says, "Hype has a formula," noting, "For Oreo, associating their product with a brand that has the cool-factor of Supreme also creates legitimate relevance out of thin air."

Related Summaries