Industry News
2/25/2020

PepsiCo is distilling its data analysis to the individual consumer level to drive personalized marketing that prompts purchases and to customize how and where it positions products to best meet consumers, said CFO Hugh Johnston. This consumer-driven tactic is also expanding the company's portfolio beyond new flavors to innovative products such as the bubly brand, Lay's Poppables and Gatorade's Bolt24, he adds.

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