SunnyD is rereleasing its limited-edition lemonade and watermelon flavors for summer while Lifeaid is debuting a zero-sugar version of its original nootropic drink. Brew Dr has added a tropical flavor to its Uplift caffeinated kombucha line, and Clean Cause is extending its sparkling yerba mate line with a watermelon mint flavor.
Vita Coca is contributing $1 million to Feeding America and No Kid Hungry, as sales have increased more than 100% during the coronavirus outbreak, said CEO Michael Kirban. "I hope this pledge serves to encourage other businesses in a similar position to evaluate their strategies and take similar action," Kirban added.
Hostess Brands is partnering with Trilliant Food and Nutrition to launch an iced latte line inspired by its signature snack cakes: SnoBalls, Twinkies, DingDongs and HoneyBuns. Spindrift is adding a pineapple flavor to its sparkling water line flavored with fruit juice while Waterloo Sparkling Water is expanding its offerings with a blueberry flavor.
PepsiCo is introducing the zero-calorie Mtn Dew Amp Game Fuel Zero line in two sugar-free flavors: raspberry lemonade and watermelon, while adding an orange flavor to its original Amp Game Fuel line. "We developed Mtn Dew Amp Game Fuel Zero because our gamers challenged us to create a zero-sugar version," says Nicole Portwood, vice president of marketing for Mtn Dew.