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It's critical for brands, agencies and other businesses associated with the digital ad supply chain to resist the urge to stop running ads around topics such as "crisis," "COVID-19" or "coronavirus" and support "the 10, 20, 50, or 100 news organizations they deem legitimate and critical to our health, safety, and economy," writes IAB President David Cohen. He argues, "America needs a vibrant, ad-supported news industry, and it has never needed it more," adding, "The faster you do this, the more lives you will save."

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