Industry News
3/26/2020
Cohen
IAB

It's critical for brands, agencies and other businesses associated with the digital ad supply chain to resist the urge to stop running ads around topics such as "crisis," "COVID-19" or "coronavirus" and support "the 10, 20, 50, or 100 news organizations they deem legitimate and critical to our health, safety, and economy," writes IAB President David Cohen. He argues, "America needs a vibrant, ad-supported news industry, and it has never needed it more," adding, "The faster you do this, the more lives you will save."

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