Increased pantry buying in March led to 4.3% sales growth for Nestle's first quarter, which is reported to be its greatest quarterly increase in almost five years. Sales grew 7.4% in Nestle's Americas zone, led by high growth rates of Starbucks, Nescafe and Coffee-Mate products.
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Eggs bites are increasing in consumer interest as they align with paleo, keto, gluten-free and other nutrition trends, writes Donna Berry. Brands entering the category at retail include Organic Valley with three varieties available in late July and Nestle's Life Cuisine frozen sous-vide line in two varieties: tomato and spinach egg white, and uncured turkey bacon and aged white cheddar.
A national ad campaign for Nestle's Coffee-mate says a choice of 25 flavors allows consumers to create customized coffee drinks. TV spots have the tagline: "Coffee is like life -- it's better when you add your flavor."
A national ad campaign for Nestle's Coffee-mate says a choice of 25 flavors allows consumers to create customized coffee drinks. TV spots have the tagline: "Coffee is like life -- it's better when you add your flavor."
A national ad campaign for Nestle's Coffee-mate says a choice of 25 flavors allows consumers to create customized coffee drinks. TV spots have the tagline: "Coffee is like life -- it's better when you add your flavor."
A national ad campaign for Nestle's Coffee-mate says a choice of 25 flavors allows consumers to create customized coffee drinks. TV spots have the tagline: "Coffee is like life -- it's better when you add your flavor."