Kitu Life Super Coffee, which reports a year-over-year sales increase of 984%, has entered into a master distribution agreement with Anheuser-Busch InBev to expand the brand's nationwide footprint. The deal grants AB InBev's investment arm a minority stake in Kitu and increases the brand's access to the convenience channel, said CEO Jim DeCicco.
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Super Coffee has attracted investors and consumers by offering the ready-to-drink coffee market a healthier alternative to high-sugar, Frappuccino-style beverages, said CEO Jim DeCicco. He added the company is focusing on creating distribution density in key markets and entering the plant-based space.
Danone North America is partnering with startup Brightseed to study whether phytonutrients in soy pose health benefits, according to Brightseed co-founder Sofia Elizondo. She explains Brightseed's AI platform has far-reaching potential, as 99% of phytonutrients are yet to be mapped.
Coca-Cola is ceasing its sponsorship of Major League Baseball, pledging to support 16 teams at a local level, said spokeswoman Kate Hartman. Coca-Cola began its partnership with the league in 2017.
Coca-Cola Amatil is integrating technology into more than 2,000 vending machines in Australia and New Zealand that allows users to pay with cryptocurrency. Digital wallet app Sylo Smart Wallet pays for an item after people scan the machines' QR codes with their phone's camera.
Kitu Life Super Coffee is entering the plant-based category this month with the multi-serve French Vanilla Super Creamer and the ready-to-drink Coconut Mocha Super Coffee. The launch is accompanied by the brand's switch from plastic to aluminum packaging for its single-serve products and announcement of a 300% year-over-year sales increase, according to CEO Jim DeCicco.