Industry News
6/3/2020
Pixabay

LinkedIn is offering brands new retargeting options for members who watch at least 25% of brand video ads and who have at least opened a lead generation form, with TOPdesk reporting a test yielded a 20% increase in conversions and 24% reduction in cost per conversion. The social platform also is integrating with Integral Ad Science to enhance brand safety and with Pixalate to thwart invalid traffic.

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