Industry News

An ADM study found 63% of consumers are seeking ways to add more fiber into their diets, so ingredient suppliers are focusing on solutions to improving the solubility of prebiotic, probiotic and postbiotic fiber content in beverages, writes Sarah Graybill. "[B]everages containing functional fiber are well-positioned to win the approval of wellness-focused consumers," said Marissa Barnes, marketing director for sweeteners and fibers at ADM.

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