Industry News

Quaker Oats is giving its Aunt Jemima pancake syrup and mix a new name and package design to eliminate branding based on a racial stereotype, said Kristin Kroepfl, vice president and chief marketing officer at Quaker Foods North America, in a statement. Quaker will release packaging without the Aunt Jemima image by the end of this year with the line's new name and redesign to follow.

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